Play Aussie Partners with St. Louis Australian Football Club

The St. Louis Australian Football Club (STLAFC) has announced a new major sponsorship with Play Aussie, a leading supplier of Sherrin footballs, AFL-licensed merchandise, custom uniforms, and Australian rules football equipment across North America. Founded and led by longtime Australian Football advocate Wayne “Krazz” Kraska, Play Aussie has built its reputation on supporting the growth of the game throughout the United States.

For Kraska, the partnership represents more than a sponsorship agreement—it is a chance to support a club he has known for more than two decades.

"The club shows a professional approach on and off the field, an organization that is proactive, innovative, and out there forging their own success," Kraska said. "Personally, having first played against The St. Louis Blues in 2004 with the Atlanta Kookaburras and several years after that, I still have friends from that STL team and that era.”

In addition to the standard branding on club on-field gear, the partnership will see Play Aussie as a major sponsor of the STLAFC scoreboard and the newly renamed “Play Aussie’s Best on Ground” award. Kraska believes the relationship has the potential to create a much broader impact on the sport's development across the country.

"As one of the first of its kind, I see this partnership as a breakthrough for both us and clubs," he said. "It's about having a private organization partner that not only assists in the supply of more affordable uniforms and gear, but importantly puts its money where its mouth is by supporting the growth of the sport through various projects, sponsorships, and the actual development of teams and games all over the USA. We are fully invested in the sport, not just making money from clubs."

That commitment aligns closely with Play Aussie's mission of helping expand Australian rules football throughout North America through club support, development initiatives, and accessible equipment and apparel programs.

Looking ahead, Kraska is eager to see how the partnership can elevate both organizations.

"I'm most excited about seeing how this partnership can enhance both our brands to be leaders," he said. "STLAFC as the leaders in the USA and Midwest areas and Play Aussie as the number one Australian Football brand in the USA."

As Australian rules football continues to grow across the United States, the partnership between STLAFC and Play Aussie represents a shared investment in the future of the game—one built on community, innovation, and a commitment to helping the sport thrive from the grassroots level upward.

08/24/2026